Harnessing the Collective
Creativity & Innovation in your Institution

University students

The Power of Innovation

Loosen the Constraints

Articulate the Alternatives

Back the
Best Ideas

i-nnovation
Market Innovation

Market Innovation

Overview

Market innovation is concerned with understanding and satisfying existing market needs and also about the expansion of target markets and the creation of new and novel market opportunities.

This is likely to involve the novel application of market analytics and research and a focus on strategic relationship management.

Research and Thought Leaders

Click here for links to some of the most influential thinkers and researchers in the world of innovation.

Resources

You may find our new on-line 'i-diagnostic' helpful in pinpointing where you have strengths and which are your most powerful enablers of organisational innovation and creativity and equally where your biggest barriers exist. The questionnaire takes about 15-20 minutes to complete and may offer you valuable insights into where to invest your limited time and resources. For a copy of a sample report please email Dr Tom Kennie at tkennie@ranmore.co.uk.

Case Studies

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